Helped

Y Combinator logo

startup grow to $35M GMV.

Grow your product with a product audit

I'll do an audit of your product and data, and create 5 experiments to solve your biggest growth challenges.
Get started for free

The problem

Your product isn't converting well enough for you to scale your startup.

And you're not sure HOW To create...
High-converting activation
Loops that reengage users
Increase paid conversion

My solution

I'll make a full product audit and create 5 growth experiments

Here's how it works
1
Business overview

We’ll have a free 1-on-1 call to dive into your business. I’ll then capture everything in Notion to ensure I have the full context before I start.

💓
Value proposition statement
🙋
Ideal customer profile
🎯
Growth challenges
🌟
North star metric
2
Product Map

I'll map out your product in Figma, and do a detailed review of all your flows and value moments to identify growth opportunities.

Then I'll share my feedback to each screen.

I'll review your:

💻
Landing page
👋
Onboarding flow
🥰
Value moments
🔄
Engagement loops
3
Analytics Dashboard

Together, we set up an analytics dashboard to understand your baseline, and analyze your conversion rates and growth constraints.

🔁
Retention cohorts
📊
Activation funnel
⏳
Time to value
🤑
Free to paid conversion rate
4
Growth experiments

I'll identify your biggest growth opportunities and create 5 experiments in Notion you can run to solve your biggest growth challenges.

Then I’ll present it for you in a Loom.

Experiments include:

✅

Description

✅

Key assumptions.

✅

Step-by-step guide.

✅

Design examples.

✅

Metrics to track.

Loom presentation

You’ll get a Loom recording of me explaining every experiment in detail, which you can share with your team.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🗺️
Product Map

I’ll map out your product in Figma and do a detailed review of each screen to uncover growth opportunities.
‍
It includes a review of your:

✅

Landing page.

✅

Onboarding flow.

✅

Value moments.

✅

Engagement loops.

Step 2
📊
Analytics dashboard

Together, we set up an analytics dashboard to analyze your conversion rates and growth constraints.

The dashboard includes:

✅

Activation funnel.

✅

Time to value moment.

✅

Retention cohorts.

Step 3
🚀
Solution experiments & Loom presentation

Based on my learnings from the product map and Analytics Dashboard I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.
‍
The solution experiments consist of a:

✅

Description

✅

Key assumptions.

✅

Step-by-step implementation guide.

✅

Design examples from other products.

✅

Success criteria and metrics to track.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🗺️
Product Map

I’ll map out your product in Figma and do a detailed review of each screen to uncover growth opportunities.
‍
It includes a review of your:

✅

Landing page.

✅

Onboarding flow.

✅

Value moments.

✅

Engagement loops.

Step 2
📊
Analytics dashboard

Together, we set up an analytics dashboard to analyze your conversion rates and growth constraints.

The dashboard includes:

✅

Activation funnel.

✅

Time to value moment.

✅

Retention cohorts.

Step 3
🚀
Solution experiments & Loom presentation

Based on my learnings from the product map and Analytics Dashboard I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.
‍
The solution experiments consist of a:

✅

Description

✅

Key assumptions.

✅

Step-by-step implementation guide.

✅

Design examples from other products.

✅

Success criteria and metrics to track.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🎯
Challenge navigator call

We’ll discuss your business and growth challenges, and I’ll share my insights and feedback.

The call is free, no strings attached.

If there’s a good fit (for both of us), we move to Step 2.

Book free call
Step 2
📝
Challenge summary

Based on our call, I create a summary to make sure I got everything right before we move forward.
‍
The summary includes:

✅

Value proposition statement.

✅

Ideal customer profile.

✅

Growth challenges.

✅

North star metric.

Step 3
🗺️
Product Map

I’ll map out your entire product in Figma, do a detailed review, and add feedback notes to each screen.
‍
It includes a review of your:

✅

Landing page.

✅

Onboarding flow.

✅

Value moments.

✅

Engagement loops.

Step 4
📊
Data analysis

Together, we'll setup a dashboard and review your data to understand your baseline and identify opportunities.

The dashboard includes:

✅

Activation funnel.

✅

Time to value moment.

✅

Value moment retention cohorts.

Step 5
🚀
Solution experiments

I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.
‍
The solution experiments consist of a:

✅

Description

✅

Key assumptions.

✅

Step-by-step implementation guide.

✅

Design examples from other products.

✅

Success criteria and metrics to track.

Step 6
Loom presentation

I'll present everything in a Loom recording you can share with your team.

Step 7
Prototype

I’ll turn the solution experiments into a clickable prototype you can test with your team and users.

Step 8
Slack support

I’ll join your Slack (or you can join mine) for 30 days to support you and answer any questions you might have.

"Mads' product growth process was instrumental in guiding GamerPay to achieve product-market fit and grow the company by 10% month-over-month since our seed round, resulting in over $35 million in total GMV."

Mathias Hermansen

CEO & Co-founder
GamerPay (YC S21)

CASE

The impact my activation experiment had on Verisure Watch

Before
After

Deliverables

👂
Challenge summary
🧪
Analytics
Dashboard
🎯
Product
Map
🎯
Solution experiments
🎯
Loom
Recording
🎯
Figma
Prototype
👂
Slack
Support

About

Hey, I'm Mads 👋

Based in Copenhagen, Denmark.
Working remotely with companies all around the world.

I recently resigned from GamerPay (YC S21) to start Pace. Love building cool products.

Here are some of my past results:

Head of product and design at GamerPay (YC S21)

Helped GamerPay grow to $35M GMV and 380,000 users as head of product and design during the 2.5 years I was there.

I was responsible for everything from product strategy, roadmap, and discovery to designing the product in Figma and Webflow.
‍
GamerPay is a marketplace for trading gaming skins without the risk of getting scammed.

Product and design lead at Verisure Watch

Helped Verisure, the largest alarm company in Europe, build a corporate startup to 50,000 users as a full-time consultant.

I was the product manager and lead designer.

Verisure Watch is a neighborhood watch app powered by data from Verisure and official police sources to improve local neighborhood safety.

Founder, Gerber Studio (product design agency).

Grew my own product design studio to $280,000 in 23 months

I helped companies with design sprints, prototype design, and user testing.

Co-founder & CEO, Fiks (app development agency).

Led an app design and development agency for 4 years.

Our business model had two legs:

1. A portfolio of our products
2. Client work

We built a planning app to help danish high school students get a better school-life balance. Thousands of students across 200+ high schools used the app daily. All organically, $0 spent on ads.

Clients:
→ Gram Equipment
→ Donkey Republic
→ Haderslev Katedralskole
→ Økoskabet
→ Pernille Corydon
→ Rengøring (dot) com
→ Gofer

What other startups say about the Product Audit
Mads' experienced outside perspective was invaluable in helping us tackle our product challenges. Having the friction points laid out and giving us a clear path on how to resolve them has saved us months of time and eliminated a lot of guesswork.

Alex Boyd

CEO & Co-founder,
Playsum

I really admire Mads’ process, and how he thinks about opportunities in product. He did a thorough analysis of our AI product Cleve. Overall the frameworks, thought process, and actionables were really clear & super helpful. We’re already incorporating his recommendations in our product. Can definitely vouch for Mads’ amazing work!

Ashvin Praveen

CEO & Co-Founder,
Cleve.ai

Mads is very professional and he knows what he is doing.

I appreciate the time efficiency where he quickly understood our startup and what we want to do. Other startups can benefit in getting an outside in approach to their specific business case and get a fresh perspective on the key and core things you should focus on. Working in a startup for more than 2 years makes you biased and Mads knows how to put focus on the key areas.

Ivana Karalieva Petreska

CEO at Boksy

Challenge navigator call
Get started for free
Free 1-on-1 call where we’ll discuss your product and growth challenges, and I’ll share my insights and feedback. If there’s a good fit, you can decide if you want to move forward.
Book free call
Product Audit
$1995
One time payment. 3-5 days’ delivery.
Includes
✅
Business overview.
✅
Analytics dashboard.
✅
Product map in Figma (incl. feedback notes).
✅
5 Solution Experiments.
✅
Loom presentation.
✅
BONUS: Full access to the Pace system (Notion).

FAQs

Am I guaranteed to improve my conversion rates?

No, it’s impossible to predict the results of our experiments. However, no matter what, you will create learnings from the experiments that you can use to iterate and grow.

How does the 7 day money-back guarantee work?

If you don’t find the Product Audit valuable after receiving it, I’ll give a full refund within 7 days.

How does the Analytics Dashboard work?

Together, we’ll set up a dashboard using my cheat sheet, consisting of the most important metrics to track for your activation and retention.

My tool of choice is Mixpanel. If you’re using Amplitude or something similar, someone from your team might need to assist with setting up the dashboards.

Do you help execute the experiments?

I will write detailed experiments that is execution-ready and record a Loom that explains them in detail, but you need to set a side development & design resources.

If you want me to design and run user tests you can subscribe to my other service here: Prototypes and user tests on demand.

What is the Pace Notion System?

It's the system I use to manage the product experimentation process. It's also a great resource to keep your team aligned.

It includes:
- North star metric.
- Ideal customer profile.
- Growth challenges & opportunities.
- Solution experiments.
- Insights hub.

How do we get started?

Book a Challenge Navigator Call. If there’s a good fit (for both of us), I’ll send you a Stripe payment link, and once you've paid I get started.

FAQs

How does the 30-day money back guarantee work?

It's pretty simple: if you use the product within 30 days of purchase and aren’t satisfied, you’ll get a full refund.

What is included in the product discovery training?

I'll help you improve your product discover process using Pace. We'll

Get started for free

Book your free 1-on-1 Challenge Navigator Call.
Book free call
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The AI-assisted Product Discovery & Growth system in Notion.

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