"Mads was instrumental in guiding GamerPay to achieve product-market fit and grow the company by 10% month-over-month resulting in over $35 million in total GMV."

Mathias Hermansen

CEO & Co-founder
GamerPay (YC S21)

MY solution

Product Design, Discovery & Growth Partner-as-a-Service

Make unlimited product design, prototype, user test, user interview and Webflow landing page requests in your product planning board.
⚡️
2 to 5 days’ delivery
💳
Flat monthly fee
🙅
Cancel anytime

Product menu 🍲

Request anything from the product menu.​
Average delivery time is two to five days.
Working on one request at a time.

Design
Prototypes

High-fidelity, clickable prototypes ready for user testing or internal feedback.

💻
Both app and web design
✍️
On-brand copy writing
⚡️
Delivered in 1 to 5 days
♾️
Unlimited iterations
Research
User tests

Test prototypes with users to validate key assumptions and identify UX improvements.

🙋
User recruiting
🎙️
Preparation & facilitation
📹
Video highlights & summary doc
👀
Join as viewer and ask questions
Design
Product design

Pixel-perfect UX/UI design in Figma ready for development.

Developer support in Slack
🎨
Uses design system
📲
Responsive design
✍️
On-brand copy writing
research
User interviews

Discover the pain points and unmet needs of your users to guide your decisions.

🙋
User recruiting
🎙️
Interview guide & facilitation
📹
Video highlights & summary doc
👀
Join as viewer and ask questions
Development
Webflow development

High-converting, on-brand landing pages, funnels, and lead signup forms.

✍️
No-code, easy-to-use editor
🔍
SEO optimized
🗃️
Blog and CMS
📊
Google analytics
product-led Growth
Value: $1995
Product growth audit

Full audit of your product and data to identify growth constraints and opportunities.

🗺️
Product map and feedback
📊
Analytics dashboard
📈
Five detailed growth experiments
Loom presentation of findings
Learn more
coaching
Value: $1200
1-on-1 training

I'll help you and your team build a user-centric and product-led startup culture.

📅
Four 45-minute sessions
👥
Available for anyone on your team
📈
Product-led growth
👂
Product discovery
templates
Value: $150
coming soon
Product templates

Life-time access to all my product templates, workshops and resources.

Team ideation workshop template.
Product experiment template.
Product audit template.
Startup hub template.

A letter to all startup founders

Hey there,

I used to work as Head of Product and Design for GamerPay (YC S21), and helped grow the company 10% MoM to $35M GMV and 380,000 users during the 2.5 years I was there.

I wore many hats. Leading product management. Leading product design.

It was one of the hardest-working and most rewarding times of my life.

I loved it, but in the end, I almost burned out. Too much work.

So, I started looking for someone who could help.

Someone who understood startups, how products grow, and great design!

I interviewed many candidates. Reviewed many design challenges.

Over the course of a year, I worked with two freelancers and a product designer.

I found it very time-consuming and challenging to find the right person.

Flash forward to May 2024. I decided to resign.

For a long time, I’d wanted to start my own company, but I didn’t know what it would be yet.

One day, on a walk, I got this idea:

What if I created a service I wish I had access to when I was looking for help at GamerPay?

So, that’s what I did!

I’ve bundled ALL the processes, tools, and frameworks I’ve used to build startups and design products over the past 10 years into a subscription service that doesn’t break the bank!

And the best part? I added a 14-day money-back guarantee, so I take on all the risk.

Best case, we’ll form a strong partnership. Worst case, you’ll get 14 days of work for free.

Worth considering? Book an intro call.

Best,

Mads Gerber

Founder, Pace.

Membership benefits

🤑
Flat monthly fee

Cheaper than a full time hire. Get started immediately.

🙅
Pause anytime

Pause your subscription in months where you don't need it.

🚀
Notion board

Easily manage your requests in your Notion board.

⚡️
Fast delivery

Get your requests done within 2 to 5 days on average.

🏆
High design quality

Every prototype is designed by me (10+ years of product design experience)

🗃️
User Insights Hub

Access all your insights summary docs and recordings in one place.

👫
Invite your team

Invite your team so anyone can submit requests and learn from the insights.

🤩
Work > Meetings

Most communication is handled asynchronous to create space for deep work.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🗺️
Product Map

I’ll map out your product in Figma and do a detailed review of each screen to uncover growth opportunities.

It includes a review of your:

Landing page.

Onboarding flow.

Value moments.

Engagement loops.

Step 2
📊
Analytics dashboard

Together, we set up an analytics dashboard to analyze your conversion rates and growth constraints.

The dashboard includes:

Activation funnel.

Time to value moment.

Retention cohorts.

Step 3
🚀
Solution experiments & Loom presentation

Based on my learnings from the product map and Analytics Dashboard I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.

The solution experiments consist of a:

Description

Key assumptions.

Step-by-step implementation guide.

Design examples from other products.

Success criteria and metrics to track.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🗺️
Product Map

I’ll map out your product in Figma and do a detailed review of each screen to uncover growth opportunities.

It includes a review of your:

Landing page.

Onboarding flow.

Value moments.

Engagement loops.

Step 2
📊
Analytics dashboard

Together, we set up an analytics dashboard to analyze your conversion rates and growth constraints.

The dashboard includes:

Activation funnel.

Time to value moment.

Retention cohorts.

Step 3
🚀
Solution experiments & Loom presentation

Based on my learnings from the product map and Analytics Dashboard I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.

The solution experiments consist of a:

Description

Key assumptions.

Step-by-step implementation guide.

Design examples from other products.

Success criteria and metrics to track.

My solution

I'll help you bring down the time to value and nail the first experience

Here's how
Step 1
🎯
Challenge navigator call

We’ll discuss your business and growth challenges, and I’ll share my insights and feedback.

The call is free, no strings attached.

If there’s a good fit (for both of us), we move to Step 2.

Book free call
Step 2
📝
Challenge summary

Based on our call, I create a summary to make sure I got everything right before we move forward.

The summary includes:

Value proposition statement.

Ideal customer profile.

Growth challenges.

North star metric.

Step 3
🗺️
Product Map

I’ll map out your entire product in Figma, do a detailed review, and add feedback notes to each screen.

It includes a review of your:

Landing page.

Onboarding flow.

Value moments.

Engagement loops.

Step 4
📊
Data analysis

Together, we'll setup a dashboard and review your data to understand your baseline and identify opportunities.

The dashboard includes:

Activation funnel.

Time to value moment.

Value moment retention cohorts.

Step 5
🚀
Solution experiments

I identify key opportunities and define 3-6 ready-to-execute solution experiments to improve activation.

The solution experiments consist of a:

Description

Key assumptions.

Step-by-step implementation guide.

Design examples from other products.

Success criteria and metrics to track.

Step 6
Loom presentation

I'll present everything in a Loom recording you can share with your team.

Step 7
Prototype

I’ll turn the solution experiments into a clickable prototype you can test with your team and users.

Step 8
Slack support

I’ll join your Slack (or you can join mine) for 30 days to support you and answer any questions you might have.

CASE

Doubled Verisure Watch's retention with my activation redesign

About

Hey, I'm Mads 👋

Based in Copenhagen, Denmark.
Working remotely with companies all around the world.

I recently resigned from GamerPay (YC S21) to start Pace. Been building products for the past 10 years.

Here are some of my past results:

Head of product and design at GamerPay (YC S21)

Helped GamerPay grow to $35M GMV and 380,000 users as head of product and design during the 2.5 years I was there.

Wore many hats.
Leading product management. Leading product design.

GamerPay is a marketplace for trading gaming skins without the risk of getting scammed. Backed by Y Combinator.

Product and design lead at Verisure Watch

Helped Verisure, the largest alarm company in Europe, build a corporate startup to 50,000 users as a full-time consultant.

I was the product manager and lead designer.

Verisure Watch is a neighborhood watch app powered by data from Verisure and official police sources to improve local neighborhood safety.

Founder, Gerber Studio (design sprint agency).

Grew my one-man product design studio to $280,000 in 23 months

I helped companies with design sprints, prototype design, and user testing.

Co-founder & CEO, Fiks (app development agency).

Led an app design and development agency for 4 years, building native iOS and Kotlin apps for startups and large corporations.

We both built our own products and did client projects.

We built a planning app to help Danish high school students achieve a better school-life balance. Thousands of students across 200+ high schools used the app daily. All organically, $0 spent on ads.

Clients:
→ Gram Equipment
→ Donkey Republic
→ Haderslev Katedralskole
→ Økoskabet
→ Pernille Corydon
→ Rengøring
→ Gofer

What other companies say about working with me
"Mads' product understanding, UX/UI design and user discovery was instrumental in guiding GamerPay to achieve product-market fit and grow the company by 10% month-over-month since our seed round, resulting in over $35 million in total GMV."

Mathias Hermansen

CEO & Co-founder
GamerPay (YC S21)

I worked with Mads on the Verisure Watch app. Mads was both the Product Manager and Lead Designer, reporting to me as Global Product Manager. Working with Mads is a real delight! He has a deep technical understanding as well as a background as Designer. I highly recommend Mads both in a Design or Product Manager role and hope to work with him again someday.

David Danowsky

Global Product Manager,
Verisure. Ex-Microsoft.

In just 1 day, Mads designed a high-fidelity clickable prototype we used to test our idea. The use of Mads’ processes delivered both speed and quality, making a big impact on our product.

Yannick Poirel

IT Operations Manager,
Kirkens Korshaer

Mads quickly designed a prototype of a new internal app and tested it with 5 users. We implemented the design which 60 installers now uses daily to log tasks at client sites. The app has significantly reduced our administrative workload, saving us over 100 hours each week across our team. It has truly been a game-changer for our operations.

Lars Nielsen

Head of Global Installation & Service,
Gram Equipment

I'm not going to charge you that.

Instead, I bundled everything into one service

That is 100% flexible (you can cancel anytime)

And only charge 1/5 of the price... 👇

Book free intro call

If there's a good fit, I'll share a Stripe payment link (incl. 25% coupon), and we can hit it off immediately.

Book free intro call
Full access
$7500
/month
$5625
/first month
25% off
Cancel anytime. No commitment.
Unlimited requests. Works on one at a time.
Prototypes
User testing
Product design
User interviews
Webflow development
Bonus #1 Product growth audit
Bonus #2 Product templates bundle
Bonus #3 Four 1-on-1 coaching sessions
🎁
Includes a 14-day money-back guarantee! 
So, worst case, you’ll get 14 days of my time for free.

FAQs

Am I guaranteed to improve retention?

No, it’s impossible to predict the results of our experiments (otherwise it wouldn't be an experiment). However, no matter what, you will create learnings from the experiments that you can use to iterate and grow.

Is the prototype ready for development?

The prototype is high fidelity and designed to explore new ideas and test assumptions. It can be implemented, but changes may need to be made based on user test results and feedback.

How does the 7 day money-back guarantee work?

If you don’t find the Product Audit valuable after receiving it, I’ll give a full refund within 7 days.

How does the Analytics Dashboard work?

Together, we’ll set up a dashboard using my cheat sheet, consisting of the most important metrics to track for your activation and retention.

My tool of choice is Mixpanel. If you’re using Amplitude or something similar, someone from your team might need to assist with setting up the dashboards.

Do you do the user interviews for us?

No, I believe teams need to conduct their own user research to gain the best insights. However, I can assist you on Slack with any questions you might have. I’ve conducted hundreds of user tests in the past running my own Design Sprint agency, so I know how to do it right.

Do you help execute the experiments?

I will write detailed experiments that is execution-ready and record a Loom that explains them in detail, but you need to set a side development & design resources.

If you want me to make the design, you can purchase the Product Audit + Prototype & Support package.

What is the Pace Notion System?

It's the system I use to manage the product experimentation process. It's also a great resource to keep your team aligned.

It includes:
- North star metric.
- Ideal customer profile.
- Growth challenges & opportunities.
- Solution experiments.
- Insights hub.

How do we get started?

Book a Challenge Navigator Call. If there’s a good fit (for both of us), I’ll send you a Stripe payment link for the package you’d like, and then we can get started right away.

FAQs

How does the 30-day money back guarantee work?

It's pretty simple: if you use the product within 30 days of purchase and aren’t satisfied, you’ll get a full refund.

What is included in the product discovery training?

I'll help you improve your product discover process using Pace. We'll

FAQs

How do we get started?

To get started you have to book an intro call to determine if it’s a good fit for both of us.

If I believe I can help you and you’d like to move forward, I’ll share a Stripe payment link and a 25% coupon code for your first month.

Once I’ve received your payment, we’ll get started.

Do you do the design yourself?

Yes, I design everything myself.

Do you do the user tests and user interviews?

Yes, I’ll conduct the user tests and interviews and share the insights with the rest of the team afterward.

However, I recommend that you or someone from your team join as well to watch and ask questions.

How do you recruit users for the user tests and interviews?

That depends on your situation.

These are some of the methods I’ve used before:
• Send an email to your existing user base with a scheduling link.
• Set up a small paid ad campaign targeted at your ICP.
• In-product notifications.
• Through your support team.
• Social media DMs.

There are many different ways to do it, and it all depends on the situation of the startup I’m working with.

How do we prioritize what you should work on?

If you already know what you want me to work on, you simply create a ticket in the Notion planning board, and I’ll get started on it immediately.

If you’re not sure what to prioritize, you can book a product planning meeting with me, and I can help facilitate the prioritization process to make sure I spend my time on the most high-impact challenges.

Where do we communicate?

Most startups I work with use Slack and invite me to an external channel, which is where most communication happens.

If needed, we can always jump on a call.

Intro call

Book free 30 minute intro call
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